Amac

Purpose

Mission, Vision & Core Values guiding The Amac Music Awards toward inclusivity and empowerment in music.

What We Stand For

The foundation of our mission, vision, and values — celebrating diversity, accessibility, and artistic excellence in the music industry.

Our Commitment

Dedicated to shaping a music industry where diversity, inclusion, and creativity thrive for every artist.

What is Amac

The Adventist Music Annual Concert and Awards (AMAC) is a unique initiative aimed at cultivating a harmonious and spiritually uplifting atmosphere within the Seventh-day Adventist community.

Our mission is to recognize, appreciate, and nurture the musical talents within the Seventh-day Adventist Church within the field.

Through AMAC, we aim to create a platform that unites musicians, singers, and composers in the spirit of collaboration and shared worship, fostering an environment where their God-given gifts are acknowledged, celebrated, and utilized for the glory of the Lord.

AIMS AND OBJECTIVES

Spiritual Upliftment

We believe in using music as a powerful tool to enhance spiritual growth, creating an atmosphere where individuals can connect with God on a deeper level.

Unity and Collaboration showcase

We value the unity of the Seventh-day Adventist community and seek to foster collaboration among musicians, singers, and composers, promoting a sense of togetherness in worship.

No Competition, Only Celebration

AMAC is committed to creating an environment where musical talents are celebrated, and there is no emphasis on competition. We believe in recognizing and appreciating the unique contributions of each individual or group.

Celebration of Diversity and Cultural Relevance.

We celebrate the diverse musical talents within the Adventist community, acknowledging that each unique expression adds richness to our worship experience. We recognize and appreciate the cultural diversity within the Adventist community in Kenya, encouraging the incorporation of various musical styles and traditions that resonate with our members.

Community Engagement

The Amac Awards actively engage with the communities it aims to represent, seeking input and involvement from diverse individuals and organizations. This includes partnerships with community-based initiatives, advocacy groups, and platforms that promote inclusivity and uplift underrepresented artists

Empowerment of all church ministries and departments.

AMAC aims to provide a platform for SDA musicians to showcase their talents, encouraging their active participation in the musical ministry of the Seventh-day Adventist Church.